New York City, with its energy, elegance, and iconic style, is the perfect backdrop for Noughty Wine’s growing U.S. presence. Founded by Amanda Thomson, Noughty is redefining non-alcoholic wine—premium, sustainable, and served in top restaurants, hotels, and venues worldwide.

Bringing this vision to life, I curated every detail—from selecting models Faith, Destiny, and Kelsey to securing the Walker Hotel Tribeca as our base. We captured Noughty across the city, from the grandeur of Grand Central to the charm of Tribeca and Little Italy. At Rockefeller Center, beneath the holiday lights, we showcased Noughty’s timeless elegance. In Hudson Yards, a symbol of modern ambition, we positioned it as the future of non-alcoholic luxury.

Beyond the images, we collaborated with the Noughty team on a dynamic social media rollout, ensuring the brand’s presence is as bold as its vision.

Noughty is more than a wine—it’s a statement. Now, it’s making its mark on New York City.

Grateful to Amanda Thomson and the Noughty team, Suzi and her amazing staff at Walker Hotel Tribeca, James Orsini for the introduction, and Faith, Destiny, and Kelsey for embodying Noughty’s spirit in every shot.